GoGroup embraces New Industry with revamped brand identity and focused structure

GoGroup, a holding company specialising in innovative product development and the establishment and operation of digital businesses, is undergoing a transformation as it marks its fifth anniversary, unveiling a new brand identity and organisational structure.

The unifying narrative behind this relaunch and the group’s future strategic direction is the concept of the “New Industry.” This term represents the increasing convergence of groundbreaking technologies — such as artificial intelligence, machine learning, the Internet of Things, big data, and data analytics — with traditional structures and processes of established industries.

As the next evolutionary stage of the digital transformation of the 2010s, the New Industry is rapidly emerging as a logical framework for the future digitalization of European SMEs. GoGroup has been successfully active in this space for years through various vehicles and will now position itself more prominently as a thought leader and platform for this transformation.

To support this, GoGroup is restructuring and sharpening the focus of its business areas. Going forward, the group will aim to play a leading role in the New Industry through the following key fields of activity:

• Build: The systematic development of proprietary digital businesses (e.g., HelloParts) leveraging its in-house infrastructure for software development, project management, and business building.
• Partner: Provision and operation of dedicated technology teams for established companies (e.g., HHLA AG Hamburger Hafen und Logistik), startups (e.g., Terazo), and portfolio companies of private equity firms (e.g., MaxSolar) under the GoTeams brand.
• Invest: Selective minority investments in emerging startups (e.g., PowerUs), offering both capital and product development resources.

As part of this transformation, the corporate identity and website of GoGroup (www.gogroup.co) have been completely revamped with support from the Berlin-based agency New Now. The website of the largest subsidiary, GoTeams GmbH (www.goteams.de), will follow shortly.

“Our new brand identity and focused commitment to the New Industry encapsulate our growth aspirations for the coming years. While we have deliberately operated under the radar thus far, consistently delivering strong results for partner companies and our portfolio, we now aim to increase visibility and actively drive the ongoing digital transformation of Europe’s industrial landscape,” explains Managing Partner Sascha Weiler.

About GoGroup

GoGroup is an operational holding company that builds proprietary digital businesses (“Build”), develops outstanding digital products for third parties (“Partner”), and invests in existing companies (“Invest”).

Founded in 2019 by serial entrepreneurs, GoGroup today operates from offices in Berlin, Germany; London, United Kingdom; Kathmandu, Nepal and Noida, India, employing over 100 people from 20 nations. The core of the group is its subsidiary GoTeams, which builds and operates dedicated technology teams for third-party businesses. GoGroup leverages this infrastructure to systematically develop its own digital businesses and make venture capital investments in existing startups.

All of GoGroup’s activities are unified by the growing ecosystem of the so-called “New Industry,” which is seen as a logical continuation and technological deepening of the cross-sector digital transformation.

About New Industry

The New Industry represents a holistic, innovative understanding of how technology can be integrated into the established economy. Breakthroughs such as artificial intelligence (AI), machine learning (ML), big data, data analytics, the Internet of Things (IoT), and cloud computing merge with industrial processes, fundamentally reshaping every aspect of them.

As a natural progression of the digital transformation of the 2010s, the New Industry penetrates deeply into value creation chains, continuously redefining virtually every sector. This historic shift offers fundamental business model potential for both established companies and new market entrants alike.

Press contact

GoGroup GmbH
Habersathstr. 58
10115 Berlin
Germany

Email: press@gogroup.co  
Web: www.gogroup.co