With a foundation in business education from WHU and enriched by global experience in big tech, Peter exemplifies entrepreneurial thinking and a passion for creating lasting value. His career is defined by building scalable, purpose-driven organizations while cultivating environments that prioritize ownership, collaboration, creativity, and innovation.

Peter’s entrepreneurial journey began with founding his first company in the personalized nutrition space, a venture that sparked his passion for creating impactful solutions. Following this formative experience, he has consistently demonstrated curiosity, care, and leadership in roles at global tech giants like Meta and Snapchat, as well as at high-growth startups like mymuesli.

At Meta, Peter led the partnership with Rocket Internet, one of the company’s largest global accounts at the time, showcasing his ability to manage strategic relationships and drive impactful results. His tenure at Snapchat further honed his expertise in go-to-market strategies and product innovation, ensuring success across diverse international markets.

At mymuesli, Peter took charge of the retail segment, where he championed sustainability initiatives and successfully steered complex restructuring processes, solidifying his reputation as a dynamic and purpose-driven leader.

Now as the founder of Evolut Solutions, Peter continues to leverage his experience and vision to build transformative, scalable organizations that prioritize both impact and innovation.

Biographical highlights

• B.Sc. in Business Administration at WHU Otto Beisheim School of Management

• CEO & Founder Purmeo GmbH

• Global Partner Manager at Meta and Product Strategist at Snapchat

• Director Offline Sales mymuesli